Pay-Per-Click Advertising

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Making every click count

Pay-per-click (PPC) advertising gets your business appearing at the top of search engines such as Google and Bing.  It’s an opportunity to gain visibility with potential customers who are looking for services and products like yours. With PPC, you only pay when someone clicks on your ad, making it a cost-effective advertising method.

We’re experts in the seemingly dark art of PPC. We utilise sophisticated targeting tech to reach specific demographics, locations, and interests to get your ads seen by a relevant audience, increasing the likelihood of conversion.

Your PPC package includes all this good stuff

Professional Set-Up of Your PPC Account
Our PPC professionals have oodles of experience in setting up PPC accounts across all platforms. Technical tasks such as keyword research, ad creation and bid management are all carefully considered, so that your account is structured correctly from the outset.
Continuous Optimisation
We don't just set up your PPC account and forget it; our techies monitor and optimise performance to improve results over time. Each month they’ll adjust bidding strategies, refine targeting to maximise ROI and provide ongoing data to help achieve your campaign objectives
Cheeky Extras For a Local Boost
To perfectly complement the PPC strategy, we’ll also include all the elements of our Hometown Hero package, which includes: Google Maps Booster, Google Business Profile Domination, Anti 1-Star Review Management and Local SEO Services.

Get the scoop
on what we do…

The business landscape has changed for local businesses. If the ever-evolving array of tech and the explosion of AI has left you feeling overwhelmed (and lagging behind your competitors) we can help!

But why us? Well, with a combined team experience of over 100 years’ in marketing - we’ve certainly earned our stripes!
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We started our working lives on a 100% commission basis, generating leads for local trades companies. We know our stuff.
Social media pros? Google gurus? Branding brains? Design dudes (and dudettes)? Content creators? We all come together to provide a powerful, personable local marketing machine.
We’re well versed in geotargeting strategies, ensuring that all our marketing efforts are focused on reaching potential customers within your chosen geographic areas for highly targeted, hugely effective local marketing.
Yep, we know that Google is king, so we made it our business to understand all its nuances and little quirks! We geek out on algorithms and know how to work them to squeeze out every drop of your advertising budget, plus we build cracking Google Business Profiles to enhance your visibility in online searches.
Our marketing strategists never leave the classroom! We thrive on ongoing learning and experimentation to stay ahead of the curve, ensuring your marketing efforts remain competitive and effective.

Insights, inspiration 
& insider tips

Do I really need a Google Business Profile?
Yes. In today's digital age, having a strong online presence is crucial for businesses of all sizes. One essential aspect of this online presence is a Google Business Profile. Let's explore the reasons why having a Google Business Profile is vital for your business. Improved Visibility: A Google Business Profile ensures that your business appears […]
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Why is branding so important?
In the dynamic and competitive landscape of modern business, branding stands out as a powerful tool that can make or break a company's success. From small startups to multinational corporations, establishing a strong brand identity has become paramount. But what exactly makes branding so important? Let's delve into the reasons behind its significance. Differentiation: In […]
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How can I get to the top of Google?
We know that you tradespeople are experts in your field – but you probably don’t know the ins and outs of marketing, and that’s where we come in as your knights and knightesses in shining armour. In the digital era, the way tradespeople find work and source leads has changed. There is now a way […]
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Did you know...
…82% of consumers said they’re likely to use a local service if it’s advertised on Google
… 81% of consumers use Google to evaluate local businesses before enquiring
…46% of Facebook consumers use the platform to evaluate local businesses
…Over 30% of people click on Google Maps listings when searching for local services
65% of small to mid-sized businesses have a PPC campaign
81% of consumers need to trust a brand to
consider buying from them
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